A New stage For marketing
Selling the experience of storyCourse
Role: marketing consultant, writer.
Objective:
StoryCourse, an avant-garde dinner-theater company in New York City, was looking to expand into the private events marketplace. While their interactive dining experiences had garnered high praise, they had limited branding and messaging — things they desperately needed if they were going to start marketing themselves to brands interested in hosting unique private events.
Solution:
Having witnessed StoryCourse’s events firsthand, I realized I could position their service as a singular marketing experience for brands. The below presentation — now used by StoryCourse to attract private event business — showcases the company’s ability to deliver unparalleled experiential marketing by creating an unforgettable “moment” for a brand, blending the worlds of theatre, cuisine, and craft cocktails.
