It’s a bird… it’s a plane… It’s unorthodox content marketing!
Quorum Federal Credit Union’s How to Become a Home-Buying Superhero!
Role: strategist, writer.
Objective:
Quorum Federal Credit Union needed a pillar page on their website. A great driver for SEO, but also a critical “first-touch” for credit union members, the page would serve as a go-to resource for home-buyers and a vehicle to link to Quorum’s many existing content pieces on buying a home.
Strategy:
We instantly saw an opportunity to unite and deliver these topics by crafting a strong narrative around them. Thus, The Home-Buying Guide: How to Become a Home-Buying Superhero! was born. By framing traditionally dry and complex subjects — like market research and mortgage applications — as fun, accessible “superpowers” anyone can master, How to Become a Home-Buying Superhero! not only helps Quorum’s members achieve their home-buying goals, it upholds and elevates the Quorum brand as an empowering financial resource for everyday people.
You can check out the live page here.
