Serving Something Different
A “Brand Playbook” for Article 24
Role: marketing consultant, strategist, writer.
Problem:
Allston’s burgeoning restaurant Article 24 was lacking a consistent marketing strategy, as well as a coherent brand identity.
Solution:
Partnering with Boston marketing agency Stirling Technologies, I conducted in-depth market research, analyzing Article 24’s current marketing efforts, their competitors, and their potential customer base. The result? A “Brand Playbook” detailing audience personas, defining the restaurant’s visual and tonal identity, and providing guidelines to manifest that identity in all of their marketing initiatives. Below is a sampling of this playbook.
